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Website Redesign
Most redesigns fail for the same reason: nobody agreed, in advance, on the number that would prove it worked.
KYVEON rebuilds websites that are underperforming, and the first thing we do on a redesign call is ask what number is supposed to move. Enquiries per month. Form completion rate. Time it takes a new page to go live. If nobody can name one, the project is not a redesign yet — it is a preference, and preferences are the most expensive thing you can build a website around.
That is not a rhetorical point. A redesign driven by taste has no finish line, no way to settle a disagreement between two people who both have opinions about the hero image, and no way to tell afterwards whether the money did anything. A redesign driven by a metric has all three.
A refresh changes how the site looks. A redesign changes how it is built. They cost very different amounts, and most businesses ask for the second when they need the first. You probably need a genuine redesign if:
If none of those are true and the real complaint is that it looks dated, a refresh is usually the honest answer: new typography, new colour system, better photography, tightened copy, on the existing structure. That is a fraction of the cost and a fraction of the risk, and we will say so.
This is the part that gets skipped, and it is the part that turns a redesign into a disaster you notice six weeks later. A redesign changes URLs, changes content, and changes internal linking. Every one of those is a signal search engines are already using. Change them carelessly and traffic that took years to build disappears in a fortnight.
Protecting it is not complicated, but it is tedious, and tedious work is the first thing dropped when a project runs late. Here is what actually has to happen.
Every URL the old site serves gets listed — not just the ones in the menu. That includes pages nobody remembers publishing, old landing pages still receiving traffic, and anything with inbound links pointing at it. We pull this from the site itself, from analytics, and from Search Console, because each of the three misses something the others catch.
Every old URL is mapped to its closest equivalent on the new site, and the mapping is written down and reviewed before launch rather than improvised on launch day. Old URLs that have no equivalent get mapped to the most relevant parent page, not dumped on the homepage — a redirect to an irrelevant page is treated much like a dead end, and it wastes the link equity you are trying to keep.
Those redirects are permanent 301s, implemented at the server, and tested after launch rather than assumed. We check the list of old URLs one by one and confirm each returns the right destination with the right status code.
Before rewriting anything, we find out which pages bring in traffic and which of those bring in enquiries. Those two lists overlap less than people expect. Pages on the second list get treated carefully: the substance stays, the structure and presentation improve, and if the copy is genuinely working we leave it alone rather than rewriting it to sound more like the new brand.
The most common self-inflicted wound in a redesign is a page that ranked because it answered a specific question in detail, replaced by a shorter, prettier page that answers it vaguely. It looks better and it performs worse.
Titles and meta descriptions carry over or improve, never disappear. Structured data is rebuilt for the new page types. The XML sitemap is regenerated and resubmitted. Canonical tags point at the new canonical URLs. Internal links are updated to point directly at final destinations rather than hopping through redirect chains.
Every project starts with a free strategy call where we establish the number that is supposed to move and look at what you currently have. From there:
You get a written scope and a fixed price before development starts, and the price does not move unless you ask for something that was not in the scope — in which case we quote it in writing first.
Redesigns are priced like builds, because that is largely what they are. The variables that actually move the number are page count, how much content has to be migrated rather than rewritten, how many URLs need mapping, and whether the site needs functionality behind it — accounts, a booking flow, a product catalogue — or is a content site.
Our website packages start at PKR 50,000 and the same tiers apply to redesign work; see web development services for the full breakdown. A small site with a clean structure and forty URLs to map sits at the bottom of that range. A hundred-page site with a decade of accumulated URLs and content that has to be preserved carefully sits well above it. We will tell you which one you are on the first call, not after a deposit.
There are three situations where we will tell you to keep your money.
When the site is not the problem. If traffic is flat, a redesign will not create demand. If enquiries arrive and nobody follows them up for four days, a new website makes the same problem prettier. We would rather find that out on a call than take the project.
When the site is neglected, not outdated. A great many “we need a redesign” conversations turn out to be three years of no maintenance: broken forms, expired certificates, unpatched plugins, images nobody compressed. Fixing that is far cheaper than rebuilding, and it is the actual cause of most of the symptoms. That work is covered under website maintenance services.
When you rebuilt eighteen months ago. Unless something structural is wrong, a site that recent usually needs specific fixes rather than another rebuild. Rebuilding on a short cycle resets whatever authority the site has accumulated and rarely earns it back before the next rebuild.
The measure of a good redesign is not how it looks at launch. It is whether, two years later, you can add a service page without calling anyone. We build page types as templates with a consistent URL pattern, so new pages inherit the structure, the schema, and the navigation automatically.
That is exactly what we built for IMAAR International — a 50+ page, two-market architecture that the firm has kept extending with new city and practice-area pages, on the same system, without coming back to us for a rebuild. That is what a redesign should leave behind.
Source code, design files, domain, hosting accounts, and the redirect map all transfer to you on final payment. The redirect map matters more than people realise: it is the document that lets any future developer understand why the URLs are what they are. Handing it over is the difference between a site someone can maintain and a site someone has to reverse-engineer.
Proof
A 50+ page, two-market website for a tax, corporate and legal consultancy — US accounting and Pakistan legal in separate lanes. Designed, built, launched and maintained end to end.
A 109-page, compliance-aware architecture on Astro for a US state-licensed CPA firm — built to reach a national audience without ever claiming a local office it does not have.
More detail on both builds in the full portfolio.
Investment
A redesign is priced like a build, because that is largely what it is. Quoted in writing after a free strategy call.
For small businesses that need a professional online presence.
For businesses that need a stronger website with more functionality.
For businesses that need a high-end website built around conversions and brand credibility.
Not sure whether you need a redesign or a maintenance plan? See website maintenance services before you commit to a rebuild.
FAQ
It can, and that is entirely down to how the migration is handled. Traffic drops when old URLs return errors, when pages that were earning traffic get shortened into something vaguer, or when redirects point everything at the homepage. Done properly — full URL inventory, one-to-one 301 map, content preserved on the pages that perform — a redesign should hold traffic steady through the transition. We plan the redirect map before design starts, not on launch day.
Our website packages start at PKR 50,000, and redesigns are priced on the same tiers. What moves the number is page count, how many URLs need mapping, how much content is migrated rather than rewritten, and whether there is functionality behind the pages. You get a fixed price in writing after a free strategy call, and it does not change unless you add scope.
Usually four to eight weeks for a typical business site once content decisions are made. The build is rarely the bottleneck — waiting on copy, photography, and sign-off is. Larger sites with substantial content migration run longer, and we give you a dated timeline with the quote.
If the complaint is that it looks dated, a refresh — new typography, colour, imagery, and tightened copy on the existing structure — usually solves it for a fraction of the cost. You need a genuine redesign when the structure, platform, or performance is the problem: adding a page requires a developer, the site fails on phones in ways styling cannot fix, or the platform is no longer receiving security updates. We will tell you which you are looking at on the first call.
Yes, and most of our redesign work is exactly that. We need access to the current site, the domain, and ideally analytics and Search Console so we can see which pages actually earn. If some of that access has been lost with a previous developer, we can usually work around it, but tell us early — it affects how carefully the redirect map can be built.
It gets inventoried before anything is designed. Pages that bring in traffic or enquiries are preserved in substance and improved in presentation. Pages that do nothing are either merged into something better or retired with a redirect to the most relevant remaining page. Nothing is deleted without a redirect, and you get the full mapping document at handover.
Send us the URL and tell us what is not working. We will come back with an honest read on whether you need a redesign, a refresh, or neither — and a fixed price if you do.
Get a Redesign Quote