A 109-page, compliance-aware SEO architecture for a US state-licensed CPA firm.

Context

A remote-first US CPA firm, licensed in a single US state, needed to reach “CPA + city” searches across the country. The constraint is the whole problem: they have no local offices, and a licensed accountancy practice cannot imply otherwise.

That rules out the standard playbook. The usual approach to city SEO — spin up a page per metro, drop the city name into a template, imply a local presence — is exactly the thing a regulated firm must not do. The architecture had to reach those searches while every one of its pages stayed literally true.

What we built

109 pages on Astro, generated from a data-driven template system rather than authored one by one, so the structure stays consistent and the firm can extend it without hand-editing.

• A home-state hub plus 13 city pages — the jurisdiction the firm is actually licensed in, covered properly.
• National service pages — organised by what the practice does rather than where it claims to be.
• A locations layer of 8 major-metro pages — explicit about serving those markets remotely.
• Custom JSON-LD — AccountingService with a per-city areaServed, and the founder modelled as a Person carrying their licence credential.
• Live state-licence verification on every page — a direct link to the official service, so any visitor can confirm the credential without taking the site’s word for it.
• Tax content verified against official sources — state business-tax and capital-gains rules, the federal R&D credit, and the Section 1202 / QSBS changes.
• Interactive tax calculators — real utility for visitors rather than another contact form.
• A full brand system implementation — applied consistently across all 109 pages.
• Clean builds, valid structured data, and a full sitemap — verified before launch.

The compliance sweep

The part of this build we would point to first is the least glamorous. Because a single careless sentence on one of 109 pages could imply an office that does not exist, we treated location claims as a verifiable property of the build rather than a copywriting judgement — and grep-verified the entire site before launch. Zero false local claims.

That check is repeatable. It runs against the whole page set, so it holds as the firm adds pages.

Delivered scope

This site is newly launched. What we can state is the delivered scope and the engineering quality: 109 pages, a data-driven template system, valid structured data, clean builds, verified tax content, and a compliance sweep that came back clean.

Architecturally it mirrors the architecture system we built for our other consultancy client — the same separation of concerns, the same template-driven page generation, the same structured-data discipline, applied here at roughly double the page count.