A 50-page, two-market website — built, launched, maintained end-to-end.

Context

IMAAR International is a Lahore-based tax, corporate and legal consultancy serving clients in Pakistan and the United States. That combination creates a problem most website projects never have to solve: they needed one website selling into two very different markets without mixing them.

A US business owner looking for bookkeeping in Phoenix and a Lahore resident looking for a lawyer nearby have nothing in common except the firm serving them. Put both offers on the same pages and each audience reads half a site that is not for them — and a search engine struggles to work out what any given page is actually about.

What we delivered

The answer was architectural rather than cosmetic. We built a 50+ page site split into clean market lanes, each with its own URL patterns, navigation paths, page templates, and internal linking.

• 50+ pages across two separate lanes — a US accounting and bookkeeping practice with its own city pages, and a Pakistan legal practice with its own practice-area and locality pages.
• A keyword-mapped URL system — every page with a deliberate slug, a unique title, and a single unique H1, so no two pages target the same search term.
• US Sun Belt city landing pages — Phoenix, Houston, Dallas, Miami, Tampa and more, each genuinely about serving that market.
• Pakistan locality pages — granular local coverage down to street level, such as “Lawyer in Wahdat Road, Lahore”.
• WhatsApp-first lead capture — matched to how their clients in both markets actually prefer to make first contact.
• Credentials and licence trust sections — the qualifications a consultancy is judged on, placed where prospects hesitate.
• A tax calculator — a genuine utility that gives visitors a reason to arrive and a reason to stay.
• Structured data and XML sitemaps — so search engines can parse the two-lane structure correctly.
• Ongoing maintenance and debugging — the site is live, extended, and supported rather than handed over and abandoned.

The part that matters most

The detail we are most pleased with is the one that does not photograph well: the firm keeps expanding the architecture — new cities, new practice areas — without rework. The template system absorbs new pages instead of needing to be rebuilt around them, which is the difference between a website that ages and one that compounds.

We designed it, built it, launched it, and we still maintain it.